What is WhatsApp Business API?
WhatsApp Business API is a customizable API built by Meta that lets you send WhatsApp messages at scale to your audience. Since it’s a backend program without any UI, you’ll need to integrate with a communication platform, like LeminAi, Wati or AiSensy.
They acts as a link between you and Meta, allowing you to use WhatsApp through their platform.
WhatsApp Business API has revolutionized customer communication, allowing businesses to send bulk messages, automate replies, and enhance engagement. With multiple providers offering API services, choosing the right one can be confusing. Below, we compare the top WhatsApp Business API providers (wati vs. aisensy vs. Interakt vs. DoubleTick vs. Gallabox) based on pricing, chatbot features, and other key aspects.
WhatsApp Business API Providers Comparison
The table below highlights the differences between popular WhatsApp Business API providers, helping you make an informed decision.
| Feature | LeminAI | Wati | AISensy | Interakt | DoubleTick | Gallabox |
|---|---|---|---|---|---|---|
| Conversation Billing from Meta | Yes | No | No | No | No | No |
| Basic Monthly Subscription | 599 | 4499 | 999 | 1499 | 2500 | 799 |
| Premium Monthly Subscription | 999 | 13499 | 2399 | 4399 | 3500 | 2399 |
| Chatbot | Free Unlimited | Free Unlimited | 1999 for 5 Chatbots | 6 | Free Unlimited | Free Unlimited |
| No. of Agents | Unlimited | 5 | Unlimited | Unlimited | 10 | 6 |
| Smart Analytics | Yes | No | No | No | Yes | Yes |
| Marketing Message Cost (including GST) | 0.83 | 1.12 | 1.04 | 1.04 | 1.05 | 1.11 |
| Technical Support | Call, Email & Chat | Email & Chat | Chat | Chat | ||
| Add Notes | Yes | Yes | No | No | No | No |
| Quick Reply | Text, Button/ Multimedia | Text | Text | Text | Text | Text |
| Chatbot (Non-Template) | Text, Button/ Multimedia | Text | Yes | Yes | No | No |
| Chat Link & QR Generator | Yes | Yes | Yes | Yes | No | No |
| Free Trial Days | 15 | 7 | 14 | 14 | No | No |
Key Takeaways from the Comparison
When choosing a WhatsApp Business API provider, businesses must consider key factors such as pricing, features, chatbot capabilities, and customer support. Among all available options, LeminAi emerges as the most cost-effective and feature-rich solution. Let’s break down how LeminAi outperforms competitors like Wati, AiSensy, Interakt, DoubleTick, and Gallabox across crucial parameters.
Conversation Billing from Meta
Most API providers operate on a prepaid model, requiring businesses to pay upfront for conversation charges. This locks their funds before actual usage. LeminAi is the only provider that directly onboards customers with Meta, allowing them to be billed periodically rather than making advance payments. This flexibility ensures better cash flow management for businesses.
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Basic Monthly Subscription
This is the entry-level plan covering essential messaging and automation features. LeminAi offers the lowest starting price of ₹599, significantly cheaper than competitors like Wati (₹4,499) and DoubleTick (₹2,500).
Premium Monthly Subscription
Higher-tier plans include advanced features like analytics, multiple integrations, and priority support for businesses needing more functionality. LeminAi provides premium features at just ₹999, whereas others charge much higher—Wati at ₹13,499, AiSensy at ₹2,399, and Interakt at ₹4,399.
Free Unlimited Chatbots
Many providers impose extra charges for chatbots, restricting automation. For instance, AiSensy charges ₹1,999 for 5 chatbots and ₹750 per additional chatbot. In contrast, LeminAi provides unlimited chatbots for free, allowing businesses to automate customer interactions without any extra cost.
Unlimited Agents for Seamless Team Collaboration
The number of agents determines how many human support staff can simultaneously log into the dashboard to manage customer chats. Most providers impose limits—Wati allows only 5 agents, DoubleTick 10, and Gallabox 6. However, LeminAi stands out by offering unlimited agents, making it the perfect choice for businesses with large customer support teams.
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Advanced Smart Analytics
Advanced analytics help track message delivery, customer interactions, and response rates, enabling data-driven decision-making. LeminAi delivers top-notch smart analytics to track message delivery, customer engagement, and response rates. Some competitors, including Wati, AiSensy, and Interakt, lack this feature, limiting insights for businesses.
Lowest Marketing Message Cost
LeminAi offers the most affordable marketing message cost in the industry at just ₹0.83 per message, structured as:
✅ Meta Charges: ₹0.78
✅ LeminAi Markup + GST: ₹0.05 (₹0.04 + 18% GST)
In comparison, other providers charge significantly higher rates and apply taxes on the entire bill amount:
✅ Wati: ₹1.12
✅ AiSensy: ₹1.04
✅ Interakt: ₹1.04
✅ DoubleTick: ₹1.05
✅ Gallabox: ₹1.11
By choosing LeminAi, businesses can save up to 35% on messaging costs, making it the most cost-effective solution in the market.
Technical Support
Unlike competitors who provide limited support options, LeminAi offers support via Call, Email, and Chat.
- Wati, AiSensy, and Interakt only offer email support.
- DoubleTick and Gallabox provide chat support only, with no direct call support.
LeminAi ensures businesses get instant assistance whenever needed.
Add Notes
Only LeminAi & Wati providers allow agents to add notes to customer interactions for better context and follow-ups.
Quick Reply
This feature enables businesses to store and use pre-saved responses for faster replies to common queries. While other providers offer only text-based quick replies, LeminAi supports text, button-based, and multimedia quick replies, allowing for richer customer engage.
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Chatbot (Non-Template)
Non-template chatbots handle dynamic responses, unlike template-based ones that require WhatsApp approval. Unlike competitors who support only text-based non-template chatbots, LeminAi enables text, button-based, and multimedia chatbots for more interactive automation.
Chat Link & QR Generator
Businesses can create WhatsApp chat links or QR codes for customers to initiate conversations instantly. LeminAi, Wati & AiSensy allow businesses to generate WhatsApp chat links and QR codes, making it easier for customers to initiate conversations instantly.
Best Free Trial Period
Most providers offer a 7 to 14-day trial, but LeminAi provides a full 15-day free trial, ensuring businesses have ample time to test features before committing.
How to Choose the Best WhatsApp API Provider?
When selecting a WhatsApp Business API provider, consider the following:
- Pricing & Transparency: Opt for a provider that offers cost-effective solutions with no hidden charges.
- Automation Features: Ensure the API supports chatbot automation, bulk messaging, and integrations with CRM tools.
- Customer Support: Reliable customer service ensures smooth operation and minimal downtime.
- Ease of Integration: Choose a provider with easy API documentation and plug-and-play solutions.
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Conclusion
Selecting the right WhatsApp Business API provider depends on your business needs. If affordability and transparency matter, LeminAi stands out as the best choice. For those seeking advanced automation, Interakt and DoubleTick provide robust solutions. Analyze your requirements and choose wisely.
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Let us know in the comments which provider you prefer and why!
