Authorised Google RCS partners, also called Google RBM partners, are companies listed in Google’s official RCS for Business directory. They help brands send verified, branded and interactive messages to customers. Google currently lists 21 authorised RCS partners in India, including LeminAi, Gupshup, Route Mobile, Tanla Platforms, Infobip and Sinch.
Choosing the right Google RCS partner has never mattered more. In September 2026, Reliance Jio introduced commercial RCS Business Messaging support for Apple iPhone users and announced a new pricing framework for enterprise messaging traffic. Earlier in the year, Bharti Airtel partnered with Google to roll out a carrier-backed RCS messaging experience aimed at curbing spam and digital fraud. RCS is no longer an experiment in India. It is a mainstream business channel, and the partner you choose decides how well it works for you.
This guide covers every Google RCS partner in India that appears on Google’s official list. For each one, we explain what it offers and who it is best for. We also show you how to check whether a provider is genuinely Google authorised before you sign up.
Key Takeaways
- Google’s official directory lists 21 authorised RCS partners for India. Every partner in this guide is verified from that list.
- Only authorised Google RCS partners can connect your brand to Google’s RCS for Business platform and to India’s mobile carriers.
- LeminAi is our pick for fastest growing businesses. It offers a complete RCS CRM with campaigns, drip automation, AI Agent and a two-way inbox in one dashboard.
- Enterprise CPaaS providers like Tanla and Route Mobile suit large, high-volume senders. Martech platforms like CleverTap and MoEngage suit brands already using their suites.
- Always verify a provider on Google’s directory before you buy. Many “RCS providers” in search results are not listed partners.
What is an Authorised Google RCS (RBM) Partner?
RCS Business Messaging, or RBM, is Google’s platform that lets businesses send rich messages straight to a customer’s default messaging app. There is no extra app to download. These messages can carry your brand name and logo, images, videos, carousels and action buttons.
An authorised Google RCS partner is a company that Google lists as a solution partner on its RCS for Business directory. According to Google, solution partners provide the APIs and expertise that help brands build their campaigns, and manage the carrier connections that ensure reliable delivery.
In simple terms, every RCS message travels like this:
Your brand → Authorised Google RCS partner → Google’s RCS platform → Mobile carrier (Jio, Airtel, Vi) → Customer’s phone
Businesses can’t plug into Google’s RCS platform on their own. The partner takes care of the technical setup, brand verification, carrier connections and campaign tools.
RCS vs RBM: What's the Difference?
RCS (Rich Communication Services) is the messaging standard itself. It is the upgraded version of SMS that supports media, read receipts and typing indicators. It is built on the RCS Universal Profile, the GSMA messaging standard Google used to build RCS for Business.
RBM (RCS Business Messaging) is the business side of RCS. It covers how brands send verified messages to customers. Google now calls this platform RCS for Business, though many people in the industry still call it RBM.
So whether you search for a “Google RCS partner” or a “Google RBM partner”, you are looking for the same thing.
Google RCS Partner vs Google Ads or Workspace Partner
Google runs several separate partner programs, and they are often confused:
- Google Ads Partners manage advertising campaigns.
- Google Workspace Partners resell Gmail, Drive and other productivity tools.
- Google RCS (RBM) Partners enable RCS business messaging.
A company being a “Google Partner” for ads or Workspace does not make it an authorised RCS provider. Only companies listed on Google’s RCS for Business directory qualify as Google RCS partners.
Why Work Only With an Authorised Google RCS Partner?
- Verified sender identity: Your brand name, logo and verified badge appear with every message, which builds customer trust.
- Reliable delivery: Authorised partners maintain proper connections with Indian carriers.
Compliance: Your campaigns stay aligned with carrier rules and India’s DLT and anti-spam frameworks.
Protection from spam filters: Carriers like Airtel now run AI-based spam checks on RCS traffic, so unverified or grey-route senders are more likely to get blocked.
Accountability: A listed partner has a direct relationship with Google, so problems get escalated through proper channels.
How to Verify If an RCS Provider Is Google Authorised
The easiest way to check whether a provider is a genuine Google RCS partner is to look it up on Google’s official directory: https://rcsforbusiness.google/find-a-partner/. Select India in the region filter or type the provider’s name in the search bar. If the company appears on the list, it is an authorised Google RCS partner. If it doesn’t, ask which listed partner powers its service before you sign up.
Quick Comparison: All 21 Google RCS Partners in India
Here’s a quick overview of every authorised Google RCS partner in India. The regions shown are the markets each partner is listed for on Google’s official RCS for Business directory. Detailed reviews of each partner follow below the table.
| # | Google RCS Partner | Type | Best For | Regions Listed | Google Listing |
|---|---|---|---|---|---|
| 1 | LeminAi | Complete RCS CRM platform | SMBs, growing brands, agencies & resellers | IN | View listing |
| 2 | Gupshup | Conversational messaging platform | D2C, e-commerce, high-volume brands | IN, BR, MX, UK, FR, ES | View listing |
| 3 | Route Mobile | CPaaS provider | Enterprises upgrading from SMS | IN, DE | View listing |
| 4 | Tanla Platforms | Enterprise CPaaS | Large enterprises, BFSI | IN, FR, UK | View listing |
| 5 | ValueFirst | Omnichannel CPaaS | Enterprises needing CRM plug-ins | IN | View listing |
| 6 | Helo.ai by VivaConnect | Enterprise RCS provider | Mid-to-large businesses | IN, FR, ES, UK | View listing |
| 7 | Infobip | Global CPaaS | Multinational brands | IN, US, MX, BR, DE, UK, FR, ES | View listing |
| 8 | Sinch | Global CPaaS | Multinational brands, mobile operators | IN, US, MX, BR, DE, UK, FR, ES | View listing |
| 9 | Jio Haptik (Interakt) | Conversational AI platform | Brands wanting AI agents on RCS | IN | View listing |
| 10 | Netcore Cloud | Customer engagement platform | Marketing teams wanting AI-optimised campaigns | IN | View listing |
| 11 | CleverTap | Customer engagement platform | Apps & consumer brands | IN, FR, MX, UK, ES | View listing |
| 12 | MoEngage | Customer engagement platform | Omnichannel marketing teams | IN, FR, US, UK, ES | View listing |
| 13 | WebEngage | Customer engagement platform | Retention-focused marketers | IN | View listing |
| 14 | Salesforce | Enterprise CRM | Existing Salesforce customers | IN, BR, FR, DE, MX, UK, US | View listing |
| 15 | Adobe | Enterprise marketing cloud | Existing Adobe Experience Cloud users | IN, US, MX, BR, DE, UK, FR, ES | View listing |
| 16 | Engati | Conversational AI platform | Lead nurturing & retargeting | IN | View listing |
| 17 | Alcmeon | Conversational AI platform | Customer service automation | IN, FR, UK, ES | View listing |
| 18 | Vonage | Global CPaaS | Brands wanting fully managed onboarding | IN, FR, DE, ES, UK, US | View listing |
| 19 | CM.com | Global CPaaS | Businesses upgrading SMS to RCS | IN, US, UK, DE, FR, ES | View listing |
| 20 | GreenAds Global | RCS API provider | Businesses adding RCS to existing workflows | IN | View listing |
| 21 | TrustSignal | RCS API provider | Developers wanting a secure RCS API | IN, US | View listing |
Region codes: IN – India, US – United States, UK – United Kingdom, BR – Brazil, MX – Mexico, DE – Germany, FR – France, ES – Spain. Scroll sideways on mobile to see all columns.
Top 10 Authorised Google RCS Partners in India
These ten Google RCS partners are listed for India on Google’s official directory and offer RCS as a core part of their product. Each profile covers what the partner offers, its key features and the type of business it suits best.
1. LeminAi
LeminAi is an authorised Google RCS partner that gives businesses a complete RCS. Instead of handing you just an API, LeminAi puts everything in one dashboard. You can create campaigns, automate follow-ups, chat with customers and track results, all without a development team.
Launched in September 2024, LeminAi now serves 900+ businesses across India. It is also a Meta Tech Partner, so businesses can run RCS and WhatsApp Business API from the same platform. This is useful for brands that want to reach customers on both channels without juggling two vendors.
At a glance
- Google listing: LeminAi on RCS for Business
- Type: Complete RCS CRM platform
- Channels: RCS Business Messaging and WhatsApp Business API
- Businesses served: 900+
- Best for: SMBs, D2C brands, education, real estate, local businesses, agencies and resellers
- Region listed: India
Key RCS Features
- Campaign Manager: Create rich RCS campaigns with images, videos, carousels and action buttons, then schedule them for the right time.
- Drip Campaigns: Set up automated message sequences that nurture leads and follow up with customers without manual effort.
- Live Delivery Analytics: Track sent, delivered, read and clicked messages in real time, so you know what’s working.
- Two-Way Inbox: Reply to customer messages from a shared team inbox. RCS becomes a real conversation, not just a broadcast.
- AI Agent (powered by Google Gemini): Let AI answer common customer questions instantly, around the clock, and hand over to your team when needed.
- Chatbot Builder: Build unlimited keyword-based chatbots that respond automatically to customer replies.
- Jio Instant: Launch campaigns on Jio without waiting for template approvals.
- White-Label: Agencies and resellers can offer RCS under their own brand name.
What Makes LeminAi Different
Most Google RCS partners in India fall into two groups:
- Enterprise CPaaS providers offer powerful APIs, but usually need developers, longer onboarding and high-volume commitments.
- Marketing automation suites include RCS as one channel among many, often at a price that only large brands can justify.
LeminAi sits in between. It is built RCS-first, it’s ready to use from day one, and it is priced for businesses that are growing rather than already enterprise-sized. You get the tools of a full marketing platform without the complexity or cost.
Who LeminAi is Best For
- Small and medium businesses that want to start RCS without a tech team
- D2C and e-commerce brands running offers, cart reminders and order updates
- Education, real estate and service businesses that need lead follow-ups and two-way conversations
- Agencies and resellers that want to offer RCS to their own clients under their own brand
- Businesses already using WhatsApp that want to add RCS on the same platform
How to Get Started With LeminAi
- Sign up on LeminAi and share your brand details.
- Get verified: LeminAi handles brand and sender verification with Google and the carriers.
- Create your first campaign using the Campaign Manager.
- Send, track and optimise with live analytics.
2. Gupshup
Gupshup is one of the best-known conversational messaging platforms in India. It helps brands run RCS alongside other messaging channels. According to its Google listing, Gupshup’s RCS for Business reaches 2B+ users worldwide and sends 50M+ messages monthly in India, with 98% delivery and 35%+ read rates, while AI chatbots support efficiency and ROI.
Key RCS features
- Rich, interactive RCS messaging at scale
- AI chatbots for automated conversations
- High delivery and read rates
- Multi-country reach
- Best for: D2C, e-commerce and high-volume consumer brands
- Regions listed: India, Brazil, Mexico, UK, France, Spain
- Good to know: Gupshup offers a wide range of messaging products, so it suits brands planning a multi-channel conversational strategy.
3. Route Mobile Limited
Route Mobile is a Mumbai-headquartered CPaaS company listed on Indian stock exchanges, with a long history in enterprise A2P messaging. Its Google listing says its RCS solutions enhance traditional A2P messaging with branded sender IDs, read receipts, high-resolution media, carousels and suggested actions, along with SMS fallback, campaign analytics, and API or visual-builder integration.
Key RCS features
- Branded sender IDs and read receipts
- Carousels, rich media and suggested actions
- SMS fallback for non-RCS users
- API or visual-builder integration
- Campaign analytics
- Best for: Enterprises moving their SMS traffic to RCS
- Regions listed: India, Germany
- Good to know: Route Mobile offers both API and visual-builder options, so it can work for technical and non-technical teams.
4. Tanla Platforms Limited
Tanla Platforms is a Hyderabad-headquartered, publicly listed CPaaS company known for large-scale enterprise messaging in India. On its Google listing, Tanla describes secure, scalable and personalised messaging across RCS, SMS, Voice and more, says it is trusted by 2,500+ global brands including Google and Meta, and cites recognition as a 2025 Gartner ‘Visionary’ and a top APAC growth company per the Financial Times.
Key RCS features
- Secure, enterprise-grade messaging infrastructure
- RCS, SMS and Voice from one provider
- Personalisation at scale
- Strong focus on security and trust
- Best for: Large enterprises, BFSI and regulated industries
- Regions listed: India, France, UK
- Good to know: Tanla is built for enterprise volumes, so it fits best for businesses with large, ongoing messaging needs.
5. ValueFirst Digital Media
ValueFirst is a CPaaS provider and part of Tanla Platforms Ltd. It offers omnichannel messaging across SMS, WhatsApp, RCS, Email and Voice, with verified business messaging, automation tools, CRM plug-ins and APIs for building customer journeys.
Key RCS features
- RCS as part of a five-channel messaging platform
- Verified business messaging
- Automation tools
- Ready-made CRM plug-ins
- APIs for custom integration
- Best for: Enterprises that want RCS connected to their existing CRM
- Regions listed: India
- Good to know: ValueFirst is part of the Tanla group, so businesses comparing the two may find overlapping strengths.
6. Helo.ai by VivaConnect
Helo.ai is the messaging platform from VivaConnect. Its Google listing highlights enterprise-grade RCS for Business with rich media, carousels, verified sender IDs and real-time analytics to improve customer engagement.
Key RCS features
- Rich media and carousels
- Verified sender IDs
- Real-time analytics
- Enterprise-focused setup
- Best for: Mid-sized to large businesses that want a dedicated RCS provider
- Regions listed: India, France, Spain, UK
- Good to know: Helo.ai’s listing focuses on core RCS capabilities, so ask about automation and inbox features if you need two-way conversations.
7. Infobip
Infobip is a global cloud communications company headquartered in Croatia, with a strong presence in India. Infobip lets brands send branded RCS messages with rich media, carousels, suggested replies and call-to-action buttons, with integration via API or visual builder, intelligent fallback to SMS and detailed delivery analytics.
Key RCS features
- Rich media, carousels and CTA buttons
- Suggested replies
- API or visual builder
- Intelligent SMS fallback
- Detailed delivery analytics
8. Sinch
Sinch is a Sweden-headquartered global communications company that works with both businesses and telecom operators. According to its listing, Sinch enables brands to use RCS through APIs, campaign tools, chatbots and partner integrations, and offers mobile operators an end-to-end solution to launch, manage and monetise RCS for Business.
Key RCS features
- RCS APIs and campaign tools
- Chatbots
- Partner integrations
- Operator-side RCS solutions
- Best for: Multinational brands and large enterprises
- Regions listed: India, US, Mexico, Brazil, Germany, UK, France, Spain
- Good to know: Sinch serves both brands and carriers, which gives it deep technical expertise in RCS infrastructure.
9. Jio Haptik (Interakt)
Haptik is a conversational AI company owned by Jio Platforms, and Interakt is its business messaging product. Its Google listing describes Interakt as an enterprise-grade conversational AI platform in the agentic AI space, built for 50,000+ brands globally, combining Haptik’s reasoning agents with the interactive capabilities of RCS.
Key RCS features
- Agentic AI and advanced reasoning agents
- Conversational AI on RCS
- Rich, interactive messaging
- Backing of the Jio ecosystem
- Best for: Brands that want AI agents to handle customer conversations over RCS
- Regions listed: India
- Good to know: Interakt’s main focus is conversational AI, so it suits brands prioritising automated support and sales conversations.
10. Netcore Cloud
Netcore Cloud is a Mumbai-headquartered customer engagement and marketing technology company. Netcore helps brands create rich, conversational RCS experiences, and its AI-powered platform optimises content and timing, supports reliable delivery, and uses smart fallback to maximise reach and ROI.
Key RCS features
- AI-optimised content and send timing
- Rich, conversational RCS experiences
- Smart fallback for maximum reach
- Part of a wider customer engagement suite
- Best for: Marketing teams already using, or planning to use, a full engagement platform
- Regions listed: India
- Good to know: Netcore offers RCS as part of a larger martech suite, which works well for brands running email, push and messaging together.
Other Google RCS Partners Serving India
These partners are also authorised Google RCS partners listed for India. Many of them offer RCS as one channel inside a larger marketing, CRM or AI platform, so they suit businesses that already use or plan to use their wider ecosystem.
11. CleverTap
CleverTap offers an end-to-end RCS for Business platform. Brands can design AI-assisted rich-media messages, send them within real-time customer journeys with SMS fallback, and track delivery, engagement and ROI through analytics and attribution dashboards.
- Best for: Consumer apps and brands focused on retention and customer journeys
- Regions listed: India, France, Mexico, UK, Spain
12. MoEngage
MoEngage lets brands orchestrate RCS messages as part of an omnichannel engagement strategy, automate delivery, and analyse campaign performance to measure ROI.
- Best for: Marketing teams running coordinated campaigns across many channels
- Regions listed: India, France, US, UK, Spain
13. WebEngage
WebEngage delivers RCS for Business through native integrations with multiple RCS providers, using user profile analytics to personalise communication and improve outreach.
- Best for: Retention marketers who want RCS inside their engagement platform
- Regions listed: India
14. Salesforce
Salesforce enables branded mobile experiences with rich media and two-way interactivity, including personalised media cards, tap-through CTAs and scrollable suggested actions.
- Best for: Businesses already using Salesforce as their CRM
- Regions listed: India, Brazil, France, Germany, Mexico, UK, US
15. Adobe
Adobe is a global leader in digital experience and marketing software. Its listing presents the company as helping everyone, from creators and students to small businesses, bring digital experiences to life. For RCS, Adobe mainly suits brands that manage customer journeys through its enterprise marketing tools.
- Best for: Large brands already using Adobe’s marketing and experience products
- Regions listed: India, US, Mexico, Brazil, Germany, UK, France, Spain
16. Engati
Engati uses AI agents and conversational AI to support sales and growth on RCS, covering lead nurturing, customer acquisition and retargeting.
- Best for: Businesses using AI-led conversations to generate and convert leads
- Regions listed: India
View Engati on Google’s RCS directory
17. Alcmeon
Alcmeon is a France-based conversational platform. Its RCS integration centres on an advanced flow builder that combines scripted bots with AI agents, plus a campaign manager, advisor console, native CRM connectors and conversational analytics.
- Best for: Customer service teams automating conversations at scale
- Regions listed: India, France, UK, Spain
18. Vonage
Vonage, part of Ericsson, offers fully managed RCS onboarding with end-to-end support. This covers integration, testing, campaigns, A/B testing, analytics, bot builders and CRM integrations.
- Best for: Brands that want a hands-on, fully managed RCS launch
- Regions listed: India, France, Germany, Spain, UK, US
19. CM.com
CM.com is a Netherlands-based communications company. Its RCS services upgrade SMS into rich, interactive experiences with branded content, images, video and clickable buttons.
- Best for: Businesses moving from plain SMS to rich messaging
- Regions listed: India, US, UK, Germany, France, Spain
20. GreenAds Global
GreenAds Global provides APIs that add rich media, branding and interactive elements to a business’s existing workflows, aiming to make RCS adoption simple without complex setup.
- Best for: Businesses that want to plug RCS into their current systems via API
- Regions listed: India
21. TrustSignal
TrustSignal offers an RCS API with verified sender profiles, product carousels and suggested actions, backed by real-time analytics and end-to-end encryption for secure messaging.
- Best for: Developers and businesses that prioritise secure, API-based messaging
- Regions listed: India, US
How to Choose the Most Reliable RCS Provider in India?
Every partner in this guide is authorised by Google, but that doesn’t mean every partner is right for your business. Use this checklist to shortlist the most reliable RCS provider for your needs.
8-Point Checklist for Choosing an RCS Provider
- Google authorisation: Confirm the provider is listed on Google’s RCS for Business directory for India. This is the first and most basic test of a trusted RCS provider.
- Carrier coverage: Check that the provider delivers across Jio, Airtel and Vi, and ask whether it supports iPhone delivery on Jio.
- Onboarding and verification help: Ask who handles brand verification with Google and the carriers, and how long it usually takes. A good partner does most of this work for you.
- Dashboard or API: Decide how your team will work. Developers may prefer an API. Marketing and sales teams usually need a ready-to-use dashboard with campaign tools, automation and an inbox.
- Transparent pricing: With Jio’s new category-based rates, ask for clear per-message pricing for marketing, transactional and OTP messages, with no hidden setup fees.
- Support that matches your hours: Check the provider’s support hours and channels. Make sure help is available when your campaigns are running.
Tip: Shortlist two or three providers and ask each one for a live test message on your own phone. It’s the fastest way to judge quality, speed and branding.
Conclusion
India now has 21 authorised Google RCS partners, and with all three major operators on Google’s RCS platform and iPhone support live on Jio, RCS has become a serious channel for reaching customers. The right partner depends on your business:
- Large enterprises and BFSI brands will find strong options in Tanla Platforms, Route Mobile and ValueFirst.
- Multinational brands can look at Infobip, Sinch and Vonage.
- Brands already on a marketing platform can add RCS through CleverTap, MoEngage, WebEngage or Netcore Cloud.
- Small and growing businesses, agencies and resellers will usually get the most value from a ready-to-use RCS CRM like LeminAi, which brings campaigns, drip automation, a two-way inbox, an AI Agent and WhatsApp Business API together in one dashboard.
FAQ
How many Google RCS partners are there in India?
Google’s official RCS for Business directory lists 21 authorised RCS partners for India, including LeminAi, Gupshup, Route Mobile, Tanla Platforms, ValueFirst, Infobip and Sinch. Google adds new partners from time to time, so always check the directory at rcsforbusiness.google/find-a-partner for the latest list.
What is an authorised Google RBM partner?
An authorised Google RBM (RCS Business Messaging) partner is a company listed on Google’s RCS for Business directory. These partners provide the APIs, tools and carrier connections that let businesses send verified, branded RCS messages with images, carousels and action buttons to customers’ default messaging app.
Which is the best RCS provider for small businesses in India?
Small businesses usually need a ready-to-use dashboard rather than just an API. LeminAi, an authorised Google RCS partner, offers a complete RCS CRM with campaign scheduling, drip campaigns, a two-way inbox, an AI Agent and analytics, so small teams can run RCS without developers. Compare two or three providers before deciding.
How can I check if an RCS provider is Google verified?
Visit Google’s official directory at rcsforbusiness.google/find-a-partner, select India in the region filter, and search for the provider’s name. If the company is listed, it is an authorised Google RCS partner. If it isn’t, ask which listed partner powers its servic
Can RCS business messages reach iPhone users in India?
Yes. Since September 2026, Reliance Jio supports commercial RCS Business Messaging for iPhone users, so businesses can send marketing, transactional and OTP messages to iPhone users on the Jio network. Airtel and Vodafone Idea are expected to follow.
How much does RCS messaging cost in India in 2026?
From September 1, 2026, Jio charges about ₹0.27-0.30 per marketing message, ₹0.25 per transactional message and ₹0.11-0.16 per OTP message. Your final cost also depends on your RCS partner’s platform fees and plan, so ask providers for a clear per-message quote.
Is RCS better than WhatsApp Business API?
Neither is simply better; they work differently. RCS reaches customers in their phone’s default messaging app with no extra app needed, while WhatsApp reaches people on a platform they already use daily. Many businesses use both. Platforms like LeminAi let you run RCS and WhatsApp Business API from one dashboard.
