SMS just got a major UPDATE!
Say hello 👋 to RCS Messaging by LeminAi, powered by Google.
No more boring texts — now send rich, interactive messages with stunning images, videos, carousels, and clickable buttons. All branded with your logo and name, right inside your customer’s SMS inbox.
This isn’t just messaging. It’s conversational magic. Turn conversations into conversions.
When we think of mobile messaging, the first thing that comes to mind is SMS — the simple text messages we’ve been using since the 1990s. They’ve served us well over the years, especially with their high open rates. But let’s face it — in today’s world of smartphones, emojis, apps, and instant media, plain text feels outdated. So, what is RCS Message? RCS (Rich Communication Services) is the next-generation messaging protocol designed to replace SMS by offering features like read receipts, typing indicators, high-resolution media sharing, and more interactive communication.
That’s where RCS Message, or Rich Communication Services, steps in.
Originally developed by the GSM Association (GSMA) and launched in 2008, RCS was designed to give messaging a much-needed upgrade. It brings the kind of features you’d expect from modern apps like WhatsApp or iMessage — but it does all this inside your default phone messaging app. No separate app required.
With RCS messaging, users can send high-quality images and videos, see when someone is typing, get read receipts, and interact with buttons and carousels — all from the same app where they’d normally send an SMS. It’s messaging built for the smartphone age.
And businesses are taking notice. Over 800 million people now use RCS monthly, and companies are using it to create richer, more engaging customer experiences. Brands can add verified sender IDs, use scrollable product cards, and send clickable call-to-action (CTA) buttons — turning a simple message into a mini customer journey.
So, what does this mean for your business?
It means you can now connect with customers in a smarter, more personalized way — using the inbox they already trust. RCS doesn’t just send a message; it starts a conversation that can build trust, improve engagement, and drive action.
In this article, we’ll explore everything you need to know about RCS — what it is, how it works, how it compares to SMS, and why it’s quickly becoming the future of mobile communication for businesses.
What is RCS Message?
RCS, or Rich Communication Services, is the next step in the evolution of mobile messaging. Think of it as SMS on steroids — a modern messaging protocol designed to make texting more interactive, engaging, and useful for both everyday users and businesses.
Unlike traditional SMS, which limits messages to 160 characters and only allows basic text, or MMS, which supports simple media like pictures and videos but with limited features, RCS opens up a whole new world. It lets you send high-resolution images and videos, share interactive content like product carousels or quick reply buttons, and even see real-time typing and read indicators — all directly inside your phone’s default messaging app. There’s no need for third-party apps like WhatsApp or Facebook Messenger.
For businesses:
RCS is a game-changer. It allows brands to send branded, verified messages that build trust and look professional. Whether it’s customer support chats, order updates with maps, or interactive marketing campaigns, RCS helps companies connect with customers in a way that feels personal and seamless. Plus, since it works right inside the native messaging app, customers don’t have to download anything extra, reducing barriers to communication.
With over 1.5 billion users worldwide in 2025 and growing support from carriers and smartphone makers like Apple and Android, RCS is quickly becoming the future of mobile messaging — richer, smarter, and more connected than ever before.
For users:
RCS feels like texting — but way better. Instead of boring, plain text messages, you get a richer experience that feels more like chatting on popular apps like WhatsApp or iMessage.
Here’s what you’ll notice: when you’re chatting with friends or businesses, you can see when they’re typing, when your messages have been read, and even send or receive large, clear photos and videos without hassle. You might get helpful buttons right inside the message, like quick replies or options to track a package, book an appointment, or browse products — all without opening another app.
Since RCS works inside your phone’s regular messaging app, you don’t have to switch apps or download anything new. It’s all seamless, making your conversations smoother, faster, and more fun. Whether you’re catching up with family or getting updates from your favorite stores, RCS makes messaging feel more alive and interactive.
What is SMS?
SMS (Short Message Service) is the original text messaging format introduced in the 1990s. It allows for:
- Up to 160 text characters
- Delivery receipts at best
- No images, buttons, or sender verification
While SMS works universally on all phones, it lacks engagement features and fails to deliver modern messaging experiences.
| Feature | RCS (Rich Communication Services) | SMS/MMS |
|---|---|---|
| Character Limit | 3072 characters | 160 characters (SMS) |
| Media Sharing | High-resolution images, videos, GIFs | Basic media via MMS, limited quality |
| Read Receipts | Supported | Not supported |
| Security | End-to-end encryption (varies) | No encryption, messages can be intercepted |
| Verification | Verified sender profiles to reduce spam | No sender verification |
| Compatibility | Available on Android; iOS support evolving | Universal compatibility |
Types of RCS Messages (Short Overview)
RCS (Rich Communication Services) goes beyond plain text by offering rich, interactive messaging formats. Let’s take a quick look at the two primary types of RCS messages businesses can use — and what users can do in return.
Agent-to-Person (A2P) Messages
These are messages sent from businesses to users. They offer advanced formats and functions:
- Basic Text: Short text-only message (≤160 characters), no buttons or media
- Single Rich Message: Text exceeding 160 characters or containing media (images, videos), often with suggested replies or action buttons
- Rich Carousel / Card Message: Scrollable carousel of interactive cards (up to 10), each with images, titles, and buttons
Each of these offers a richer, app-like messaging experience right within your SMS inbox.
Person → Agent (User-Initiated)
- Free‑form Text or Media Response: Users can reply with text, links, images, emojis, or even location sharing.
- Quick-Reply/Button Response: Tapping a suggested reply or CTA (e.g., “Track Order”, “Yes”, “Cancel”) triggers an instant response to the business agent
Want to dive deeper into message formats, use cases, and technical specs?
Click here to read our detailed blog on RCS message types
Major Benefits of RCS for Businesses and Consumers
RCS messaging is changing how we connect—making conversations more interactive, engaging, and trustworthy. Whether you’re a brand trying to reach your audience or a consumer looking for smoother communication, RCS has something valuable for everyone.
Benefits of RCS for Businesses
Stronger Branding & Trust
RCS lets businesses send messages with their brand name, logo, and colors—right inside the messaging app. No more generic “unknown numbers.” This builds instant recognition and makes your messages feel official and secure.
Rich, Interactive Messaging
Share high-quality images, videos, GIFs, product carousels, and more. With clickable buttons like Buy Now or Track Order, you can turn a simple message into a full customer experience—without sending users to a separate app or website.
Better Customer Engagement
Thanks to its visual appeal and interactive elements, RCS tends to get higher open and response rates than regular SMS. Customers are more likely to read, interact with, and even buy from a well-crafted RCS message.
Smart Analytics & Delivery Tracking
With RCS, you get delivery reports, read receipts, and interaction tracking. This means you can see what’s working, what’s not, and tweak your campaigns accordingly—something SMS never offered.
App-like Experience Without the App
RCS gives you the power to deliver app-like experiences—menus, FAQs, forms, confirmations—directly inside the user’s messaging inbox. This reduces friction and increases conversions, especially in regions where mobile app usage is low.
Verified Sender Identity
Your messages appear from a verified business profile, reducing the risk of fraud and increasing trust. Customers are more likely to engage when they know it’s really you.
Benefits of RCS for Consumers
More Enjoyable Conversations
No more plain texts. RCS supports high-res images, videos, audio, and interactive messages. Whether you’re chatting with a friend or a brand, everything just looks and feels better.
Helpful Read & Typing Indicators
See when your message is delivered, read, or when someone’s typing a reply—just like popular messaging apps. It makes conversations feel more real-time and natural.
Group Chats That Actually Work
RCS improves group messaging with better message syncing, delivery confirmation, and media support—great for coordinating with friends or teams.
Smarter Interactions with Brands
Want to check your delivery status or book an appointment? With RCS, you can do it directly from your message thread—no need to download a separate app or make a phone call.
Enhanced Privacy (Optional)
Many RCS services support end-to-end encryption, adding an extra layer of security to your chats. You stay in control of your data and conversations.
Works Across Devices
RCS is now supported on most Android devices and is gradually expanding across platforms, including Apple. That means richer messaging that just works—no matter what phone you’re using.
RCS is more than just messaging. It’s a complete communication upgrade—for businesses looking to connect better and for customers who expect more from every conversation.
How to Enable RCS in Android?
Most Android phones with Google Messages support RCS. To enable:
- On your device, open Google Messages
- At the top right, tap your profile picture or icon and then Messages settings.
- Tap RCS chats.
- Turn RCS chats ON
Tips:
- If you can’t find “RCS chats,” tap Chat features.
- If you’re not connected, tap Verify your number.
Once on, messages auto-upgrade to RCS when possible
How to Enable RCS in iOS?
Apple added support in iOS 18 (launched September 2024) with more features rolling out in iOS 18.1+ . To enable:
- Go to Settings → Messages
- Turn on RCS Messaging (iOS 18+)
How RCS Messaging Can Grow Your Business in 2025?
RCS (Rich Communication Services) is more than just the next step in text messaging—it’s a marketing and customer experience game-changer. Whether you’re a retail brand, service provider, or event organizer, RCS lets you meet your customers where they are: their messaging inbox. And unlike traditional SMS, it brings media-rich features that make every interaction feel personalized, smart, and useful.
Let’s explore how RCS helps both businesses thrive and customers enjoy a better experience.
Smarter Promotions and Campaigns
Tired of plain-text messages getting lost in the noise? RCS allows businesses to create stunning, interactive campaigns with images, videos, QR codes, and even carousels. That means you can showcase products, offer discounts, and direct users to purchase—all within the messaging app.
Example: A fashion brand can send a mini product catalog where customers can swipe through styles and tap to shop instantly.
Personalized Customer Journeys
RCS isn’t just a broadcast tool—it’s conversational. You can tailor messages based on your customer’s history, preferences, and behavior. Whether it’s suggesting items based on past orders or recommending services in a specific area, RCS makes personalization easy and effective.
Did you know? A 2024 BFCM survey showed that nearly 80% of consumers value personalized messages. With RCS, personalization doesn’t feel automated—it feels like a genuine conversation.
Real-Time Updates & Alerts
From delivery notifications to appointment reminders, RCS makes real-time updates feel seamless. It supports interactive buttons, directions, and live support—all within the chat. Customers can confirm bookings, reschedule appointments, or track orders without opening another app.
Case in point: EasyPark uses RCS for live parking alerts, including their branding and verified profile, increasing trust and user interaction.
Verified & Trusted Communication
No more guessing if the message is real. With RCS, you get verified business profiles, complete with brand logos, colors, and contact details. This helps reduce fraud and increases the likelihood that customers will engage with your message.
Higher Engagement, Better Conversions
Because RCS messages are visually rich and interactive, businesses report higher read and response rates than with SMS. Add to that the ability to track delivery, clicks, and replies in real-time, and you’ve got a powerful channel for increasing ROI.
Cost-Effective Customer Support
RCS supports AI chatbots and live agents, which means you can handle queries, complaints, and even post-sale support in one place. It streamlines the entire support journey—from image sharing for product issues to interactive video guides for troubleshooting.
Is Your Brand Ready for RCS in 2025?
As we move deeper into 2025, customer expectations are changing—and fast. People want conversations, not just messages. They want experiences, not just notifications.
RCS is no longer just a future-ready solution; it’s a now-ready opportunity for businesses that want to stay ahead. But is your brand prepared to fully leverage it?
A Quick Readiness Checklist:
- Do your current campaigns feel limited by SMS constraints?
- Are you looking to improve how customers interact with your offers or services?
- Do you have a need for better customer insights and performance tracking?
- Are your support channels overloaded or lacking interactivity?
- Would a verified, branded messaging presence increase customer trust?
If you answered “YES” to even one of these, your brand is ready to explore RCS.
What’s Next?
Who Can Send RCS Messages?
Anyone who can receive RCS messages can send them too. The upgrade from SMS to RCS happens automatically in the background, giving people a richer, more modern messaging experience without them needing to do anything.
For businesses that want to send RCS messages—like appointment reminders, updates, or promotions—they’ll need to go through a communications platform that supports RCS. That’s where LeminAi comes in. LeminAi makes it simple by integrating RCS directly into the messaging tools you’re already using. There’s no need to switch APIs or rebuild your messaging system from scratch—just tap into the richer features of RCS with minimal effort.
As RCS continues to roll out around the world, more mobile carriers are jumping on board, which means businesses using platforms like LeminAi can reach more people with interactive, high-quality messaging than ever before.
